Put Your Marketing Plan in Motion

Tips for Strengthening Your Marketing Strategy & Tactics

The most successful dealers don’t wait for year-end to think about marketing. As spring 2026 gets underway, now is the perfect time for you to refine and strengthen your marketing strategy to drive leads and sales through the rest of the year and into 2027.

A proactive marketing plan helps you stay ahead of seasonal slowdowns, manage budgets wisely, and maintain steady visibility in your market. It also ensures your business stays top-of-mind when homeowners begin planning home improvement projects during the busy spring and summer season.

Think Through Your Spring Campaigns Now
Spring is peak home improvement season, so now is the time to lock in your promotions and advertising plans. Ask yourself: What promotions will you run? Where will you advertise? How will you stand out in your market? Planning now allows you to launch campaigns smoothly and capture demand when homeowners are actively shopping.

Review What’s Working Now
Take a look at your marketing performance so far this year. Which efforts are generating the strongest leads? Are social campaigns, referrals, or local partnerships delivering results? Identifying what’s working allows you to invest smarter for the remainder of the year.

Highlight What Makes ShutterSMART Stand Out
As you plan campaigns, be sure your messaging emphasizes what homeowners value most about ShutterSMART: beautiful, high-functioning shutters, fast turnaround times, and North American manufacturing that delivers consistent quality and reliability. These differentiators help dealers win business and build trust with customers.

Build a Consistent Marketing Calendar
Planning campaigns around seasonal demand keeps your marketing consistent and prevents last-minute scrambling. Spring and summer promotions, fall improvement projects, and holiday campaigns all present opportunities to showcase shutters as a smart, long-term investment.

Invest in Digital Visibility
Most homeowners begin their search online. Make sure your website is current, mobile-friendly, and optimized for local search. Continue building visibility through social media, customer reviews, email campaigns, and targeted online advertising.

Use Marketing Support Available to You
ShutterSMART provides dealers with tools and resources designed to help grow local businesses. Leveraging shared campaigns and ready-to-use marketing materials saves time while boosting your local presence.

Set Clear Growth Goals
Decide what success looks like for the rest of 2026 and beyond. More leads? Improved closing rates? Expansion into new neighborhoods? Clear goals help guide your marketing investments and measure success.

Stay Ahead to Stay Busy
Dealers who plan ahead maintain momentum, consistent messaging, and a steady pipeline of leads. A thoughtful marketing approach now helps ensure continued success throughout the year.
The best time to strengthen your marketing momentum is today.

The best time to strengthen your marketing momentum is today.